FAQ
6. Please provide more information about customer service (CS).
Depending on how you handle customer inquiries, angry customers can become loyal customers, while loyal customers can turn into critics. ECOM-US responds to customer inquiries and purchase reviews in the way that best suits the brand’s needs.
Our standard policy is to respond within one business day, avoiding macro copy-and-paste responses, and providing empathetic and clear solutions for each message left by the customers.
5. Please provide more information about the 3PL fulfillment service.
By using ECOM-US’s logistics service, you can experience the optimal harmony between online sales and logistics operations.
For brands that require physical product delivery, logistics significantly impact online sales. This is because shipping delays or errors can dramatically affect the return rate.
With both online and logistics operations taking place in one location, the communication process is greatly streamlined, enabling flexible responses to sudden customer demands such as order cancellations before dispatch or changes in shipping addresses after placing an order.
4. Please provide more information about the market research & analysis service.
The market research & analysis service is aimed at assisting brand e-commerce managers in making better decisions. Kosaai, the founder of ECOM-US, also worked as a brand e-commerce manager for a long time and had to make numerous decisions. Reports such as ’20XX E-commerce Trend Reports’, which can be found through a simple internet search, contained overly general information that even non-e-commerce experts could understand. Therefore, when it came to finding solutions to the problems faced by my own brand, I had to formulate hypotheses and gather data directly.
For instance, if you are devising a strategy for launching an online-exclusive new product for a premium cosmetics brand, how should you set the price? ECOM-US can provide a clear answer to this question based on substantial data. We gather data on all elements, including brands considered as competitors, price ranges for well-selling products in the relevant product category on the platforms deemed suitable, average discount rates for these well-selling products, and any provided GWP (Gift With Purchase).
What’s even more surprising is that we automatically provide this valuable information ‘free of charge’ on a daily basis for each specific request from the brand. Indeed, the brand partners currently under contract with ECOM-US receive daily updates on how the selling prices of the brand’s products are changing in the market and how the exposure rankings on the channels where they are selling are fluctuating.
Just like receiving morning news, you can receive the key data that your brand wants to track every day for free. If you require additional information, you can opt for our paid services on a case-by-case basis. The reports provided by ECOM-US during crucial meetings that determine the company’s online strategy will undoubtedly enhance the brilliance of e-commerce managers.
3. Please provide more information about the marketing service.
ECOM-US’s marketing service can be broadly divided into digital marketing and influencer marketing.
Digital Marketing
In the case that the advertisements are directed to channels operated by ECOM-US, digital marketing is supported at no additional cost. As a result, ECOM-US’s digital marketing service, fundamentally aimed at maximizing the optimized online sales of brands’ products and services through sales operations, is more effective than the services provided by existing digital marketing agencies. Conventional digital marketing agencies may not be as effective in terms of ad suitability as they may execute advertisements without knowledge of product and category registration status, SEO status, and sales figures for each service or product. However, as ECOM-US handles all operations directly, it is better equipped to understand the situation and execute efficient advertisements accordingly.
Example 1: If a brand operates its official website while ECOM-US manages the brand’s store on Amazon
-> No free service if Google ads direct to the brand’s official website
-> Free service available if Google ads direct to the Amazon brand store
Example 2: If a brand independently operates its official website and advertises on Google, Instagram, and YouTube
-> Not eligible for free service as the entity operating the official website is not ECOM-US
Example 3: If ECOM-US manages the Naver brand store and advertises on Google, Instagram, YouTube, and Naver
-> All services available for free as ECOM-US is the entity operating the official website
In addition to search engine advertising such as Google or Naver, digital marketing within the operated malls is also possible. For instance, if the brand is listed on Kakao Gift, various advertisements within the Kakao Gift platform can be executed. If ECOM-US operates the advertising mall, the advertising costs within the mall will also be supported without additional services. However, please note that free support means not charging for the service of executing advertisements separately, and costs for advertising on channels like Google and Kakao are billed separately by the platform. Generally, advertising contracts are made directly between the brand and the advertising platform through the brand’s account, and ECOM-US assists in completing the contract and efficiently executing the completed advertising products. For CPC advertising, if the brand specifies the target ROAS, the advertising will be executed accordingly.
Advantages of ECOM-US Digital Marketing Service
1. Free service cost. Moreover, as you use the brand advertising account, you can receive credits for operating brand advertisements on many platforms, so you can not only save costs but also make money. Below is an example of a 5% refund benefit for advertisers operated directly by Naver.
2. Detailed advertising on a platform-by-platform basis. Unlike general digital marketing agencies that only handle advertising on large platforms such as Google, Facebook, and YouTube, if the platform is prepared for advertising products, advertising can be executed for all malls. The smaller the platform, the lower the competition rate, resulting in higher advertising efficiency.
3. Since sales operations are conducted, the efficiency of advertising is the highest as we know the products and services the best. In actual sales operations, it is impossible not to know which products are selling well and which products have the best SEO status. High advertising efficiency leads to cost savings for the brand advertiser.
Influencer Marketing
Unlike digital marketing, influencer marketing incurs additional costs. If you let us know the desired number of collaborations, schedule, and channels, we will send you a list of influencers available for collaboration, and proceed after confirmation. Costs are only charged for completed influencer collaborations, usually based on the number of followers at the time of the influencer’s contract at the agreed rate. However, as techniques for tracking influencer marketing efficiency continue to develop, we can flexibly respond to the requirements of the brand. Unlike digital marketing services, influencer marketing is possible as a standalone service even without ECOM-US performing sales operations. Nevertheless, we recommend adding influencer marketing on the basis of ECOM-US’s sales operations to maximize sales and marketing efficiency.
2. Please provide more information about the sales operation service.
Online sales operation is the most critical among the various services provided by ECOM-US and forms the foundation for all other services. Therefore, it is not recommended to utilize only some of the other services such as marketing, logistics, and customer service without the sales operation. Other services are conceptualized as additional services provided to maximize the online sales of brand partners by adding supplementary elements on a well-prepared online sales operation base.
Sales operation is divided into daily routine operations and irregular operations. Daily routines refer to the process of aggregating incoming orders, entering them into invoices, and completing the shipment process. Depending on the various situations and requirements of the brand clients, this process can be automated using seller tools such as Sabaonet or can be done manually. Due to the technical limitations of existing order automation tools, in cases where the product and packaging structures are complex and there are many variables, manual work is often preferable if the brand wishes to adhere to the desired customer shopping experience. Irregular operations vary according to the brand’s strategies and schedules, such as executing planned events, setting up discount promotions, and entering new platforms.
While it is typical for brands to negotiate the necessary fees for initial platform entry or engage in discussions with the responsible platform managing directors themselves, ECOM-US can also handle these negotiations upon the brand’s request. As ECOM-US takes on most of the tasks typically handled by the brand’s in-house e-commerce team, this can result in significant cost savings for the brand.
While the specifics may vary depending on the situation of the brand partners, ECOM-US fundamentally pursues co-growth with its partners. In cases where there are relevant existing sales records for the brand, ECOM-US prefers to receive a pre-agreed percentage (%) of the revenue generated from the channels it manages as commission. This alignment of goals between the brand and ECOM-US can lead to a high level of collaboration.
1. Please provide more information about the web design service.
The web design service is a service that handles all types of image work necessary for online sales activities.
To engage in online sales, various images such as banners, product details, and thumbnails are required. Especially for banner images, it would be ideal to apply a single representative image to all online malls, but most malls have specific specifications such as image size and capacity for each area. To live multiple images in various areas within a set short time when launching new products or campaigns, a specialized service that understands the regulations for each area is needed.
Differences between conventional web design agencies and ECOM-US web design services
When commissioning design work to a typical web design agency, the images are created solely according to the size regulations received from the brand, without a deep understanding of where and how the images will be used. As a result, when these files are actually live on the shopping mall, they may not appear optimally from the customer’s perspective. During actual shopping, one must consider not only the images in the relevant area but also the characteristics of the area in which the image is exposed and its harmony with the overall screen. For instance, in the case of a banner where coded text is displayed on the image, the position of the coded text and the context between the text in the image and the coded text must be considered during image production. ECOM-US goes beyond just creating images; it provides services that involve registering the created images, landing them on relevant pages, and ultimately taking responsibility for the resulting sales, enabling the implementation of an optimized shopping experience for the end consumer.
Reasons to trust ECOM-US web design services
Images produced by web design agencies lacking expertise or failing to understand the brand’s value can lead to unsatisfactory results. The use of fonts that do not match the brand guidelines, color combinations that do not consider the brand concept… During my time working for a brand, I even remember being astonished to see some agencies not using the brand logo as it is but rather directly typing the text. ECOM-US is a company founded by individuals who have experienced numerous trials and errors that a brand can face, thus understanding what the brand wants better than anyone else. From the brand’s perspective, ECOM-US promises web design services that fully comply with the brand’s guidelines.
ECOM-US Web Design Service Basics
– Transformation of sizes and styles according to the banner regulations for all platforms operated.
– Registering designed banners, thumbnails, and detailed pages and inspecting whether they appear without issues on the customer’s screen.
– If the brand directly provides the translated text, ECOM-US can create a Korean version accordingly if the foreign language original detailed page is desired.
ECOM-US Web Design Service Add-ons
-Product photography – We can entrust a specialized company with the photography upon request.
-Creating detailed pages that create something from nothing – Global brands often have basic foreign language detailed pages produced by their internal teams. If there is no original version of the basic detailed page, it incurs additional costs as it needs to be created from scratch.
-If the PSD original of the foreign language detailed page is provided, ECOM-US can immediately translate it into Korean without the brand needing to translate it themselves (the reverse is also possible: Korean to foreign language).
ECOM-US LLC
CEO Kosaai Ahn
Address Gwangmyeong ㅣChina Shenzhen
Mail kosaai.ahn@ecom-us.com
Phone 070-4581-5068