ECOM-US’s marketing service can be broadly divided into digital marketing and influencer marketing.

Digital Marketing

In the case that the advertisements are directed to channels operated by ECOM-US, digital marketing is supported at no additional cost. As a result, ECOM-US’s digital marketing service, fundamentally aimed at maximizing the optimized online sales of brands’ products and services through sales operations, is more effective than the services provided by existing digital marketing agencies. Conventional digital marketing agencies may not be as effective in terms of ad suitability as they may execute advertisements without knowledge of product and category registration status, SEO status, and sales figures for each service or product. However, as ECOM-US handles all operations directly, it is better equipped to understand the situation and execute efficient advertisements accordingly.

Example 1: If a brand operates its official website while ECOM-US manages the brand’s store on Amazon

 -> No free service if Google ads direct to the brand’s official website

 -> Free service available if Google ads direct to the Amazon brand store

Example 2: If a brand independently operates its official website and advertises on Google, Instagram, and YouTube

 -> Not eligible for free service as the entity operating the official website is not ECOM-US

Example 3: If ECOM-US manages the Naver brand store and advertises on Google, Instagram, YouTube, and Naver

 -> All services available for free as ECOM-US is the entity operating the official website

In addition to search engine advertising such as Google or Naver, digital marketing within the operated malls is also possible. For instance, if the brand is listed on Kakao Gift, various advertisements within the Kakao Gift platform can be executed. If ECOM-US operates the advertising mall, the advertising costs within the mall will also be supported without additional services. However, please note that free support means not charging for the service of executing advertisements separately, and costs for advertising on channels like Google and Kakao are billed separately by the platform. Generally, advertising contracts are made directly between the brand and the advertising platform through the brand’s account, and ECOM-US assists in completing the contract and efficiently executing the completed advertising products. For CPC advertising, if the brand specifies the target ROAS, the advertising will be executed accordingly.

Advantages of ECOM-US Digital Marketing Service

1. Free service cost. Moreover, as you use the brand advertising account, you can receive credits for operating brand advertisements on many platforms, so you can not only save costs but also make money. Below is an example of a 5% refund benefit for advertisers operated directly by Naver.

2. Detailed advertising on a platform-by-platform basis. Unlike general digital marketing agencies that only handle advertising on large platforms such as Google, Facebook, and YouTube, if the platform is prepared for advertising products, advertising can be executed for all malls. The smaller the platform, the lower the competition rate, resulting in higher advertising efficiency.

3. Since sales operations are conducted, the efficiency of advertising is the highest as we know the products and services the best. In actual sales operations, it is impossible not to know which products are selling well and which products have the best SEO status. High advertising efficiency leads to cost savings for the brand advertiser.

Influencer Marketing

Unlike digital marketing, influencer marketing incurs additional costs. If you let us know the desired number of collaborations, schedule, and channels, we will send you a list of influencers available for collaboration, and proceed after confirmation. Costs are only charged for completed influencer collaborations, usually based on the number of followers at the time of the influencer’s contract at the agreed rate. However, as techniques for tracking influencer marketing efficiency continue to develop, we can flexibly respond to the requirements of the brand. Unlike digital marketing services, influencer marketing is possible as a standalone service even without ECOM-US performing sales operations. Nevertheless, we recommend adding influencer marketing on the basis of ECOM-US’s sales operations to maximize sales and marketing efficiency.